Resources: Terranove

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Virtual Business Ownership
When you think of the word "marketing", most people automatically associate the term with a business, however, in this article it will be associated with you, the virtual business owner. Now picture this, Zipgirl is attending a network gathering and someone walks up to her and says "Hi there, my name is ABC and I represent XYZ company" Zipgirl responds, pleased to meet you, my name is Zipgirl and I work from home. Well, ABC simply nodded and walked away. Would you have done the same as ABC? Did Zipgirl say enough to attract your attention or enough to make you want to stay and listen? I think we both agree in a resounding NO. To often times when we are asked who we are and what we do, we short change ourselves by not marketing the best in ourselves. How can I do it better you ask? Below are some questions that will help you to identify your marketing strengths as well as your challenges: - Can you describe your personality in just five words? - Are you totally committed as well as passionate about what you do? - Are you always optimistic about what you do in spite of the challenges you face? - Are you happy doing what you do? - What's unique about your service or product? - What type of energy do you release when you talk about your business? Do you leave people fascinated and wanting to learn more or bored and uninterested? - When out promoting your business, what does your outward appearance say about you? Do you walk with your head down? Do stay cooped in the corner of the room or are you out in the crowd taking charge, meeting people with a smile, standing tall and bringing out the best in those you meet?

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