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Does Your Classified Ad have Proven Sales Power?
by Timothy Hill
Does Your Classified Ad have Proven Sales Power? Why proven sales power? It makes sense to use the same techniques that mail order prople use. These techniques have been scientifically proven by testing the headlines and testing the copy of each ad to see what worked and what didn't. The most important part of your ad is the headline. It is sometime referred to as the ad for your ad. The purpose of the headline is to select your prospect and entice them into reading the rest of the ad copy and make a sale or convince them to take some action. Remember that your ad should state the benefits to the prospect and not the features of the product or service. Write several headlines for each ad and pick the best one. These are the four types of appeals for a good headline. Self-Interest News Curiousity Quick, easy way The self-interest of the prospect is the most important, followed by news. It is best to use curiousity in combination with other appeals and not by itself. Give the reader news using words such as: New, Discover,Introducing, Announcing, Now,It's Here, At Last, and Just Arrived You could begin the headline with the word 'Announcing' a brand new product or newsletter. Then as time passes replace the word 'Announcing' with the word 'New'. Then after another period of time use the phrase 'It's here'. Using this technique you have a complete series of headlines. Example: Announcing Business Tips Newsletter New Business Tips Newsletter It's here the Business Tips Newsletter You can put a date in your headline, feature a reduced price, feature a special offer, offer something Free. Next series uses keywords. You can use the following words: How To,How, Why, Which, Who Else?, Wanted, This, Advice Examples: How to Win Friends and Influence People How I earn $200 dollars a week for 4 hours work Wanted! people who want a to work at home These suggestions of giving the reader news, using keywords,providing dates or price or free offer are provided to spark your creative juices so you can write many headlines and pick your best.
About the Author Timothy Hill is a Webmaster and publishes Timothy's Home Business Tips Newsletter, my goal is to impower you to achieve success and independence by providing you an informative newsletter. If you're looking for the *most effective* home business opportunities, the newest time saving tools and helpful support come by and grab a F-R-E-E subscription today at http://www.merchanddizebooks.com

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